Posts Tagged ‘communications’

Who owns the conversation?

December 4, 2008

gossip_girl_title_card5

These days it isn’t about who you are or what you say – it is about the conversations that you are having and how valuable these conversations are to other people.

It’s “Gossip Girl” gone mad!

Many people though don’t understand this process and, to them, getting a message across is a one sided engagement. They write a media release and send it to a journalist and then wait for it to be published.

Or they create a one-dimensional website saying “this is who we are.”

Feedback is to be feared because they no longer have control of the subject under discussion and now have to engage or respond. And they have to do this in a public forum.

But then again what is worse? Having your customers unhappy about your products or services and you having no way of knowing this – or having someone write to you and you respond quickly and accurately with the information. Other customers (or clients) read about the positive experience that they have had with you and everything moves forward.

I guess the only thing you have to fear is whether you are up to the challenge!

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Moi?…Which hat today??

November 14, 2008


Who am I?

A plethora of stuff depending on which hat I chose to put on…

Corporate communications specialist, speechwriter, author, public relations director, academic, doctor, wife, twitterer, writer, researcher, mother, Islander, sister, daughter, aunt, bullshit artist, expat, traveller, nomad, Australian, social media student, and, of course, blogger!