Archive for the 'socialmedia' Category

It’s really not a happening thang

December 8, 2008


I have been reading so many posts recently about the various social media tools that are out there that it is easy to forget that many people really aren’t using these tools yet.

Facebook? Yes. MySpace? Yes, if you are in your twenties and aren’t really fussed about a nice looking template. LinkedIn? Yes, especially if someone that you are competing against in the workforce has invited you. (Damn them for being more up-to-date than you!) But newer applications such as FriendFeed? Twitter? Not really, at least in this side of the world.

And before someone says that I’m not living in the real world, let it be said  that, as an expat, my friends are a pretty global mix – they live in the Philippines, India, Singapore, Australia, Hong Kong, Malaysia and the UK.

When I joined FriendFeed, no one came up. None of my 600 odd contacts are listed there. Same as Twitter. And Shelfari. Only two friends have blogs.  Two have Flickr acccounts. No one is using RSS feeders.

Its just us easy adopters that are out here, reading, trying, learning, using.


Twitter Local

December 8, 2008

It doesn’t work. Its totally US-centric. Living over in Jersey in the Channel Islands the automatic assumption  that TwitterLocal makes is that I am living in New Jersey. I can ask for it to look for tweets by location – UK, Channel Islands, Jersey and I consistently get a list of all the tweets in Jersey, USA.



Viral Marketing

December 8, 2008

Kyle Lacy’s idea that viral marketing is so last year is  worth reading. Basically, his thesis is that viral marketing sounds unpleasant. Echo, or reverberate, marketing  is a much more accurate description of what actually happens.  The ideas reverberate thoughout the internet creating follow up, discussion and comments.

Much nicer terminology.

See Kyle Lacey’s blog at

Goodbye, Mary.

December 8, 2008

Carpe Diem

December 4, 2008

Feeling good. A productive day.Carpe Diem Twittered, blogged, wrote, updated.

Quick click through re social media

December 4, 2008

Jason Falls wrote a great post last week about Six Steps to Becoming The Social Media Champion At Work.

Who owns the conversation?

December 4, 2008


These days it isn’t about who you are or what you say – it is about the conversations that you are having and how valuable these conversations are to other people.

It’s “Gossip Girl” gone mad!

Many people though don’t understand this process and, to them, getting a message across is a one sided engagement. They write a media release and send it to a journalist and then wait for it to be published.

Or they create a one-dimensional website saying “this is who we are.”

Feedback is to be feared because they no longer have control of the subject under discussion and now have to engage or respond. And they have to do this in a public forum.

But then again what is worse? Having your customers unhappy about your products or services and you having no way of knowing this – or having someone write to you and you respond quickly and accurately with the information. Other customers (or clients) read about the positive experience that they have had with you and everything moves forward.

I guess the only thing you have to fear is whether you are up to the challenge!